www.thetoyshop.com is the new online store from The Entertainer (formerly www.theentertainer.com), the largest independent retailer of toys in the UK, with over 25 years offline and 8 years online experience.The brand new site is a huge step up from the previous site, with a new easier to use design and advanced functionality giving users a greater surfing experience and improving conversion rates.

The Toyshop's target audience is young children to late teens together with a small adult market (via board games). The product range includes many brand names such as Bratz, Doctor Who, Pixel Chix, Tamagotchi, Playmobil, Thomas & Friends, Hasbro, Mattel, Hornby, Star Wars, TP Activity Toys , MB Games, Barbie, Fisher Price, TOMY, Play-Doh, Heelys and many more.